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Find Rolex Day-Date timepieces in Luxury Watches USA catalog. Shop online or in person at our showroom locates at the Diamond District in New York City

The Rolex Day Date model comes in a variety of dial colors, sizes and alloys like and bracelets

• Rolex Day-Date Platinum
• Rolex Day-Date Rose Gold
• Rolex Day-Date White Gold

Shop Rolex Day-Date By Case Size

• Rolex Day-Date 36 mm
• Rolex Day-Date 40 mm
• Rolex Day-Date 41 mm

History of Rolex Day-Date, The Presidential Watch




This Rolex model was released in 1965 and has been the favorite of great presidents of the United States.


Although the 34th president on the White House did not carry a Day-Date, a predecessor, the Datejust, was vital in the design of the definitive model, as Rolex added a day indicator as a result of this model, which made him an unprecedented successful model in the watch industry.





Dwight Eisenhower's successor was John F. Kennedy, the 35th president, who wore a Day-Date with a very particular history, as this watch was a gift from one of the most famous icons of cinema: Marilyn Monroe. The actress gave the president a Day-Date on May 19, which had an inscription on it, "Jack, loving as always, Marilyn," a gift that many say was proof of their secret love for each other.





The taste for this model became a trend, as Kennedy's successor, Lyndon B. Johnson also opted for the Day-Date, but unlike his predecessors, he made it his “official” watch, since He used it and subtly showed off in all the events he attended, it is said that what ended up making him fall in love with the Rolex jewel was its precision.

A luxury timepiece with tradition






Undoubtedly, this model is one of the most emblematic of the watchmaking house, since not only presidents but also artists and athletes wear the Day-Date with pride. One of the secrets of this model is its manufacture, as details are taken care of to the maximum, hence it is made exclusively by hand.






The details are extremely its essence, it is made in 18-karat gold, offering a variety that goes from yellow to platinum, through pink and gray, its case is covered by scratch-proof synthetic sapphire and you can even use it in the sea 100 meters deep, detail and quality are part of its strongest characteristics.






It is these characteristics that make it invaluable among collectors because just to assemble the case of this watch, more than 150 operations are required to assemble it, all of them, as we mentioned, by hand.




An enviable machinery





We have already mentioned one of the characteristics that Lyndon B. Johnson, the 36th president of the United States, liked the most, its precision, well, the machinery of the Day-Date is certified by the COSC (Contrôle Officiel Suisse des Chronomètres), the Official Chronometer Testing Institute, a certificate that few can boast.




In short, we are facing an elite model, to the extent that the precision of its mechanism depends on various types of lubricants, just altering the viscosity of any of them by one degree can change the gear of the machinery, so it is recommended that you carry out a review every 5 years with your trusted watchmaker, of course, remember to verify that it is endorsed by Rolex.





And although it is an elegant and classic model, if you decide to go to sea, it is advisable to wash them with fresh water if you have submerged yourself in the saltwater, to prevent the remains of salt from deteriorating it, which can do several Its cost, if you decide to put it in the sights of collectors, a Day-Date, depending on the model can range from USD 14,000 to USD 42,000.